Industries – Video Gaming
What type of payment(s) suit you best
Our platform provides payment processing services to allow you to implement the right payment processes for your games, including MMO Games, Publishing Platforms and Casual Gaming. Our services help you simplify your business operations, reduce costs and minimize the disruption of payments to the gaming experience. We understand both ‘free-to-play’ and ‘traditional’ subscription models, and have the functionality in our API and SDK’s to help reduce payment friction, increase transaction success rates and maximize revenues.
What type of payment(s) suits you best
Different vertical markets, eCommerce products and gamer demographics require different payment product sets. A key consideration to help boost conversion rates and maximize revenue, is to allow your consumers to pay the way they want to pay, with payment products that suit your business model. Three options to offer are:
1. Appropriate Payment Options
Whatever alternative payment methods you choose, make sure that they are appropriate for your business. Consider your gamer’s demographic, average transaction value (ATV) and whether the nature of your business relies on: one-off payments, subscriptions, or returning and regular gamers. We can assist you with the selection of an appropriate suite of payment products.
2. Locally Appropriate Payment Options
Giving gamers the option to pay using their preferred method is a great way to significantly boost your conversions, and in some markets is a critical success factor for your online business.
3. Enabling In-app Payments
Take full advantage of your mobile-centric marketing strategy and allow gamers to perform payments quickly, easily, and conveniently, directly from your mobile app.
Use a card payment mode that suits your business
Depending on your business model, you may want to:
- Authorize and capture payments immediately
- Wait until goods are ready for shipping before capturing payments
- Use a card for recurring payments or returning customers
- Or authorize a card for later use
Key components of our platform are:
Create order and payment in one call
Using the REST API, you get real time authorization and capture in one simple call. Use this option when you need to capture payments immediately. Payment capture is executed in real-time.
Pre-authorization ("Authorization hold") and Delayed Settlement
You may want to ensure that a card is valid and the funds on the gamer’s or subscriber’s account are reserved, for example, to authorize the card before a free trial period. It will validate gamers’ cards and authorize a value for game pre-orders.
Assuming a successful pre-authorization, you have the ability to capture funds once an initial free trial expires, or to pre-order a game (for example). This ensures that you can capture funds when the game is available.
Zero Value/1 Unit Authorization
You may wish to ensure that a card is valid before any payment attempt is made without reserving an actual value on the gamer's account, for example, to enable a gamer to register for a free trial period or to create a payment "token" for future payments (see "Tokenization"). Use this feature to create tokenized gamer "card on file" accounts prior to purchase, or validate a card before a free trial period.
If you have gamers who are likely to generate repeat business, pay on a subscription basis, or who you want to provide the option to pay for goods or services in a frictionless, one-click step, for example for in-game payments, you can take advantage of the "tokenization" option to enable payments without a cardholder having to re-renter their card details, all in a way that minimizes your PCI compliance requirements. Use this feature to create gamer "card on file" accounts and allow payments to be made with a single click.
Use tokenization to make repeat captures based on securely stored card details and minimize your PCI compliance obligations. Tokenization is used to enable game subscriptions and upsell opportunities.
When gamers make the decision to make repeat purchases, you want to make the experience as easy, secure and frictionless as possible. By tokenizing gamers’ card details, you enable them to make a payment with one simple click, meaning no cumbersome or time-consuming entry of card details, and a quick and frictionless payment experience. Use this feature to enable gamer friendly and frictionless "one click", in-game payments and upgrades.
Present payment options in local currency
Offering gamers the option to pay in their own domestic currency has proven to potentially have a very positive impact on generating new sales. Combined with local language web content, this can significantly increase cross border online sales.
Depending on the market and payment culture, 3D Secure can be a mandatory requirement; a conversion booster or a conversion killer. You can also make value judgments on when to use 3D Secure based on factors such as your average transaction value (ATV), likely gamer demographic, or product or service fraud risk profile. We can advise you on appropriate options.
Managing Failed Payments
There will always be circumstances where a gamer's payment attempt fails. Do not scare them off with a red rejection message - let them know that this particular attempt was not successful and offer the option to pay with an alternative method, keeping the gamer happy and improving your chances of converting another successful sale.
Use Soft Descriptors
Prevent ‘friendly fraud’ by showing gamers an accurate description of the services supplied on their card statement (based on acquirer capabilities). Part of the automated fraud screening, is screening transactions before authorization and the implementation of fraud rules.
Consider Finance and Reconciliation
For every order, we will generate an Order ID to track and manage the payments end-to-end. Provide your own Merchant Reference to support effective and efficient payments tracking and reconciliation within your commerce platform and financial systems.
Get in contact with us to discuss the most appropriate options for you.