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Overview

Payment group: e-Wallet
Payment product id: 863

WeChat is the most popular messaging app in China. Next to this, it’s also a hub for Chinese consumers for various services and social media. The WeChat platform includes gaming, shopping, and most importantly, a payments service called WeChat Pay.

WeChat Pay works as a wallet and is enabled on mobile phones, making the payment service easy and transparent to consumers. It can be used for making offline payments such as in taxis, supermarkets, and even street vendors. This coverage has allowed WeChat Pay to become the most-used payment method for Chinese consumers today.

Unlock the 1.1B WeChat user base

Let’s start with an eye-opening fact: Chinese consumers living in China have no access to Google, Facebook, Instagram, or Twitter. Meanwhile, 1.1 billion WeChat users are using WeChat as one of their main social network tools.

So how are you able to target the full potential of the 1.1B users in WeChat?

Ingenico enables you to process WeChat Pay transactions for the only two available integrations within the WeChat app: Official Account, a browser-based solution, and the Mini-Program, an app-based solution.

With these two solutions you’re able to reach the 1.1 billion WeChat users via tailored digital marketing.

Additionally, you can already start reaching the Chinese consumers (50M+) living outside of China by integrating Ingenico’s Merchant app, Desktop browser and Mobile browser.

WeChat Pay integration types

  • Desktop browser – QR code: Targets consumers browsing on their desktop/laptop
  • Mobile browser – URL-intent Html5: Targets consumers browsing on their mobile device with third party browser such as Safari and Google Chrome
  • *Pilot* Merchant APP – in-app: Targets consumers browsing the merchant mobile application
  • *Pilot* Official Account – QQ browser Html5: Targets consumers on the WeChat application
  • *Pilot* Mini-program – App: Targets consumers on the WeChat application

Optimized for:

Key benefits

  • Access 1.1 billion active WeChat users base with Official Account and Mini-program
  • Targets Chinese consumers living outside and inside of China
  • Ingenico supports all intregation types of WeChat Pay
  • Social media marketing opportunity (via Official Account and Mini-programs) that can generate increased brand awareness, higher conversion rates, and better customer satisfaction
  • Reach market influencers
  • No chargebacks or reversals

Boarding

We will be happy to help you get started.

Contact us